Remember the good ol’ days when you could log into UA and check your Google Ad campaigns and see how everything was doing? Well, reminiscence no longer - this UA feature is finally available in GA4!
To locate this report, go to the Advertising section, navigate to “Performance”, and click on “Google Ads”.
Universal Analytics users remember how easy it was to quickly go to Google Ads to see all the performance data down to the key word level with cost. With the brand-new default Google Ads report, you get an insightful overview of campaign performance within the Google Analytics 4 interface. This integration streamlines the process, offering a centralized location to analyze and optimize advertising efforts.
Here’s an example of how it looks:
Make sure your Google Ads campaigns are linked to GA4 in order to see this data flowing through or reach out to your digital marketing agency to request they link your GA4 property. All Fox Dealer campaigns are automatically linked to the Fox Dealer GA4 property created for our customers.
Questions/ Comments, reach out to your dedicated Account Manager or [email protected].
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Ch-ch-ch-changes! You think you’re starting to really master GA4, right?
Wait for it - Google is changing GA4 again. Now “Conversions” will be “Key Events”.
All ASC vendors will continue to send your dealership events (forms, phone calls, chats) into GA4 or you can continue
to set up custom events as you would in the past to track key
user activity on your website. That will not change.
What will change is this: previously, you would go into the admin panel, and select the events you wanted to be tracked as “conversions”.
In UA, these were known as “goals” -- although goals were calculated slightly differently, generally the concept is the same. You could then view the conversions and conversion rate in your GA4 property for sessions and users.
Going forward, you will continue to mark those events but they will now be called “Key Events”. Similarly instead of conversion rate, it will be “key event rate”.
Why in the world is Google making this change? Well, lots of people were confused about why the “conversions” in Google Adwords were different than the “conversions” in GA4. Conversions will continue to be conversions in Google Adwords, and in GA4 when you are looking at the Google Ads section. (Read more about the re-introduction of Google Advertising on our last post here.) Here’s Google’s synopsis:
“...if you have a Google Ads account linked to Analytics you will now see consistent conversions in the Advertising Workspace for campaign performance reporting, and you will be able to use them to inform ongoing optimization for better results.”
At the end of the day, understanding what type of attribution you are using, and monitoring your customer “key events” is most important, regardless of what they are called. Make sure your marketing partner is linking Google Ads to your GA4 property so you can full insights on your campaigns.
You can read the full announcement on Google’s Blog Post here.
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