Remember the good ol’ days when you could log into UA and check your Google Ad campaigns and see how everything was doing? Well, reminiscence no longer - this UA feature is finally available in GA4!
To locate this report, go to the Advertising section, navigate to “Performance”, and click on “Google Ads”.
Universal Analytics users remember how easy it was to quickly go to Google Ads to see all the performance data down to the key word level with cost. With the brand-new default Google Ads report, you get an insightful overview of campaign performance within the Google Analytics 4 interface. This integration streamlines the process, offering a centralized location to analyze and optimize advertising efforts.
Here’s an example of how it looks:
Make sure your Google Ads campaigns are linked to GA4 in order to see this data flowing through or reach out to your digital marketing agency to request they link your GA4 property. All Fox Dealer campaigns are automatically linked to the Fox Dealer GA4 property created for our customers.
Questions/ Comments, reach out to your dedicated Account Manager or [email protected].
